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(Wikipedia)
Commercialism is a term that is touched on in several instances of the Olympic Charter. We must first refer to IOC’s mission and role where they explicitly oppose the political and commercial abuse of sport and athletes. At the same time we can see that in other instances the Olympic Charter contradicts its initial position when it mentions that they have the exclusive rights to valuable profit resources. Accordingly to the contradiction mentioned above, Garry Whannel from the Roehampton Institute stated his view in this matter by saying “It is no surprise that the concept of amateurism has been rendered redundant, irrelevant and laughable...
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