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The American interest of using the Latin Americas as allies played into an increased military presence. Specifically in Panama, these soldiers set out to oversee the Panama Canal, a result from helping the Panamanians achieve independence from Colombia. The image of "American ideals of friendliness and good neighbors" (Coca-Cola) evolved into the overall "Americanization" of the region. Specifically, the Coca-Cola Company exploited this imperialism by spreading its drink around Panama, meanwhile showing images of people having fun while drinking a Coke. Making pals in Panama was easy when both sides had a Coke in their hand, playing into the interpretation that homogenizing the region would be simple...
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