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Essay text:
Geographically, regional difference is so distinct that China is regarded as a combination of many small markets. The consumption pattern varies significantly between coastal and central regions, and between the south and the north, mainly due to differences in cultural and economic backgrounds.
In order to increase the odds for success in its market venture in China, the firm should pay particular attention to the various factors:
• Effective modes of delivery/manufacturing of goods to the country
• Culture considerations
• Economic and Political Factors
• Legislation and consumer protection
• Marketing programs
Effective modes of delivery/manufacturing of goods to the country
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