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We also understand that these adverts are aimed at the general public and designed to raise donations to the charity and encourage people to offer their services to barnardos and the children. Finally we know that barnardos was formed in 1867 with the ragged school designed to help forgotten, vulnerable, abused and neglected children in east London and that barnardos aim now is to free all young people from lives of poverty, discrimination and abuse.
We have analysed your previous advertising campaigns (including: ‘giving children back their future’; ‘child poverty’ and ‘new life’) and have found that most – if not all – use shock tactics with powerful and shocking images and iconic and memorable strap lines/slogans...
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