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They were removed from the shelves, infected with cyanide and returned to the shelves. In 1982, Tylenol controlled 37 percent of its market with revenue of about $1.2 million. Immediately after the cyanide poisonings, its market share was reduced to 7%.
What would I do if I was the CEO of Johnson & Johnson?
- Once the connection was made between the Tylenol capsules and the reported deaths, public announcements should be done, warning consumers about the consumption of the product. This could have put away my company faced with the dilemma of the best way to deal with the problem without destroying the reputation of the company and its most profitable product...
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