Case Analysis

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Title: Case Analysis

Essay Details:

Subject: History

Author:

Date: April 8, 2015

Level: University

Grade: A

Length: 6 / 1683

Essay text:

Initially, due to bad economic conditions and the traditional culture of both golfers and courses, the company experienced some difficult in selling their products. The later of the reasons will continue to be a challenge to overcome for the company and is a current weakness in terms of inability to fully leap across the barrier. In order to determine the most effective marketing strategy for continuing to grow its complete systems business, GolfLogix is making efforts to appropriately plan and position its product placement of the distance-only version of “xCaddie”. Currently at a more strategic level, company executives are divided between marketing the product directly to the consumer or not...

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