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The key issues that were foreseen by Cadbury executives were the rejuvenation of the bottling network, figuring out brand equity, and develop new positioning. Lastly, there are numerous opportunities available for Crush to take advantage of that I will discuss in this case that deals with new positioning towards a different segment and an needed rejuvenation of the bottling network.
Description of the Carbonated Soft Drink Industry in the U.S
The carbonated soft drink industry structure has three major participants that deal with production, distribution, and help market by developing trade promotions to the principal outlet...
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