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Essay Details:
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Essay text:
In this term project , I try to investigate and ananlyze the following problems: the history of the two competitors eBay and Taobao(searching for treasure in mandarin) in Chinese market; the competition of both sides; the deciding factors of triumph in different periods; finally make a conclusion and estimation of Chinse C2C future.
I. INTRODUCTION
The legend of C2C market in China.
In 1999, Yibo Shao , a Harvard graduate ,took 400,000 U.S. dollars to the Shanghai , founded the first C2C e-commerce auction website Eachnet in China, which was quite like a venture for him. This business model is not what he created, but that resembles eBay the U...
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Common topics in this essay:
- Selecting A Global Target Market Strategy
- C2C Battlefield In China
- Changing Times Make for Unhappy eBay Customers
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