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By the First World War, business was booming as Burberry had won the contract to supply trench coats to the British army. Its reputation grew when it proved its contribution to the national cause. The Burberry check was introduced in the 1920’s and became fashionable among the British middle-to-upper classes. Later, appearances on Humphrey Bogart in Casablanca and Audrey Hepburn in Breakfast at Tiffany’s gave the Burberry trench coat widespread appeal.
Bought by Great Universal Stores in 1955, the brand’s huge popularity from the 1940’s to the 1970’s had waned by the 1980’s. A less deferential society no longer yearned to dress like the upper classes and the Burberry brand’s cachet fell in the UK...
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