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If BioPure launches the Oxyglobin brand initially, it will help build brand recognition, and allow the corporation to discover and correct any branding or distribution problems. Oxyglobin can provide an immediate source of cash, and in the event that Hemopure is not launched successfully, Oxyglobin will provide a continued method to maintain financial operations. It is possible that Hemopure purchasers will have a problem paying an excessively high premium; however, this issue will arise regardless of whether Oxyglobin is launched first. It is therefore recommended that Oxyglobin should be launched immediately...
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