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Avery had plans to assess Connelly's long-followed strategy because of the industry changes that were taking place. Since Connelly got into the business in 1957, the metal can industry had been greatly redefined as both suppliers and customers of can makers moved into can-making themselves. With the changes that were taking place, Avery wondered if it would be a good idea for Crown to bid on all or part of Continental Can (one of their competitors), whose operations were up for sale. Avery was also faced with the decision to break Crown's tradition and increase its product line beyond the manufacture of metal cans and closures...
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