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In most cases, the success of a company correlates directly with the extent to which culture and strategy of a company blend. Anthropological ideas can help identify the culture of an organization and provide a strategy to help it excel.
To help understand how concepts in anthropology relate to business organizations, I observed a market research company called Adept Consumer Testing. The purpose of the organization is to find out what buyers really want and how them, the sellers, can capitalize and make a successful product. After days of compiling information, it was clear that the company had an effective strategy...
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