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Large pool of English speaking and highly skilled workforce coupled with low cost advantage has propelled the Indian IT industry to forefront of outsourcing activities. The companies are rapidly realizing the benefits, like cost reduction and improved work efficiencies that IT services can offer them.
Thus, the study was conducted to find out the scope of IT training in the companies of Delhi and NCR and design appropriate marketing strategy to identify, segment and target the appropriate sector. A sample of 100 companies from 4 different sectors namely Hotels, Banks, BPO’s and Manufacturing firms were taken and a telephonic interview was conducted on the sample...
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