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Title: Advertising

Essay Details:

Subject: History

Author: Joshua S

Date: March 31, 2016

Level: University

Grade: A

Length: 1 / 272

Essay text:

Do people, for example, smoke despite, or because of, health warning labels? Unlike the pseudoscientific supposition behind most marketing texts, Lindstrom went to the source: the human brain. He placed more than 2,000 volunteers in functional magnetic resonance imaging (fMRI) scanners to measure what ideas light up which parts of the brain. For instance, most smokers claim tobacco health warning labels cause them to smoke less. Their brains, though, say otherwise. When locked in an fMRI and shown those labels, blood rushed to the brain's "craving spot." They wanted a smoke. "Warning labels intended to curb smoking, reduce cancer, and save lives had instead become a killer marketing tool for the tobacco industry," Lindstrom concludes...

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