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Essay Details:
Essay text:
This text is followed by a picture of
the product, which is in the bottom right corner.
The Image
The woman is walking along a grey pathway and in the background there
is a plain grey wall, and as grey is a very dull colour it helps her
to stand out from the background.
Her clothes are blue, which, apart from making her stand out from the
background, is one of the major colours on the Impulse bottle, which
allows the reader to subconsciously match the product with the advert.
Another reason why the top is light blue in colour is because this is
a colour that would show up any sign of sweat, however small...
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