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Essay Details:
Essay text:
One result of
this transformation is the rise of networks of companies that are
bound together through IT and logistics. How can firms strive for and
gain competitive advantage in such an environment? Victor and
William Fung, group chairman and managing director of Hong
Kong-based Li & Fung, and Yoram (Jerry) Wind, a professor of
marketing at Wharton, deal with this issue in their new book,
Competing in a Flat World: Building Enterprises for a Borderless
World. They recently spoke with Knowledge@Wharton.
An edited transcript follows:
A Note to Readers:
Knowledge@Wharton and Wharton School Publishing are
pleased to announce a global competition for the best
strategies for competing in a flat world...
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