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Globally, L'Or'al spends 30.7 per cent of its worldwide turnover on advertising and promotion and 3 per cent on research and development.
In India, it is the fifth largest media spender in the industry. The Indian subsidiary headed by Chief Operating Officer Dinesh Dayal, who has been with the company for 20 years, is one of the key officials responsible for the formation and operations of L'Or'al India.
"We have deployed a judicious blend of global and local methods of advertising to appeal to the Indian consumer," says Dayal. The L'Or'al advertising account is handled by the Publicis group globally...
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