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The trap lures the mouse into a square tube in which it finds itself trapped alive. Thus, there is no danger in baiting and setting the trap, and there is no “mess” resulting from the trap’s operation.
Martha is marketing the trap directly to large retail store chains such as Safeway and Kmart. The traps are sold in packages of two and are priced at $2.49—about five to 10 times the price of the traditional, spring-loaded trap.
Martha has been promoting the mousetrap through trade shows and personal selling. As the case opens, she has just returned from a trade show at which the mousetrap received the award as Best New Product of the Year...
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