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Essay text:
The advertiser uses the difference between the populism and elitism to capture the attention of people indifferent classes. Each of them has their own purpose to make the advertisement present the product to the consumer, in an appealing way.
The populism ad is to catch the attention of common people toward them product. They want to make sure that everyone has interest in the ad that is placed in the magazine. They want the consumer to think that the product which they see in the ad is good for them and that they can afford it. For some ads, they tend to make the consumer believe that even a common product can make us part of the higher class people...
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