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The marketing concept stresses that a firm should create a Marketing Mix that satisfies (gives utility to) customers, therefore need to analyze the what, where, when and how consumers buy. Marketers can better predict how consumers will respond to marketing strategies.
CHAPTER 5
Understanding Consumer Markets and Consumer Market Behavior
Consumer Buying Behavior
Buying Behavior is the decision processes and acts of people involved in buying and using products.
Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for buyer’s reactions to a firms marketing strategy has a great impact on the firm’s success...
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