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The Black Decker Corporation

The Black & Decker Corporation

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Title: The Black & Decker Corporation

Essay Details:

Subject: English

Author: Grace O

Date: March 26, 2015

Level: University

Grade: B

Length: 4 / 1124

Essay text:

If the strategy doesn’t work out right as expected, the financial risk would be limited. The independent brand would not damage B&D’s existing brand equity in the other two segments and the lost of market share of 9% in tradesmen segment would not post a major lost in B&D’s financial report. The strategy is worth investing than the other two options for the following reasons. 1. Harvest strategy eliminates the potentiality of regain the market share in the tradesmen segment. The tradesmen segment is a relatively new and fast growing market, and there is no reason that a legendary company like B&D would do nothing to capture that market...

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