The American Way

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Title: The American Way

Essay Details:

Subject: English

Author: Jesus W

Date: September 8, 2011

Level:

Grade: B

Length: 4 / 1038

Essay text:

Cleverly presented in big denim print lettering “DENIM AND A MOVIE” commands the main attention of the site’s homepage, accompanied by a large photo transitioning back and fourth between a male and female modeling American Eagle jeans. American Eagle’s marketing specialist’s aim is specifically to induce customers through the appeal of image and the idea of selling an image through looks while also inducing customers by promoting so called free movie tickets within the main three links of the website: men’s, women’s and clearance. The men’s department is clearly trying to sell an image to young males specifically among the college age by offering realistic pictures of men within similar atmospheres which can be eerily comparable, as the tempting offer for free movie tickets strive to reassure sales...

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