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We know that every television programme, film or magazine article can be interpreted in many different ways by viewers. For instance ‘wipe off 5’ commercials by TAC (Transport accident commission), viewed by different groups of people would interpret the commercial differently. Some audiences may find the adoption of ‘shock tactics’ inappropriate as the images are too graphical, others may think the commercial is great because it depicts reality and creates awareness for drivers at all ages. These are only a few interpretations conducted within my family and there may be a vast majority of people that have different views to what has been said...
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