Tesco Case Study

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Title: Tesco Case Study

Essay Details:

Subject: English

Author: Annie H

Date: February 10, 2013

Level: University

Grade: A

Length: 3 / 759

Essay text:

It has grown from a purely UK operation, developing international markets in Ireland, Central Europe and Asia. There are four strands to Tescos strategy: core UK business, non-food, retailing services (personal finance and online grocery sales) and international. Involvement Insights The company strategy is for long term growth and focuses on the four strands outlined above. It has a Core Purpose" of creating value for customers, to earn their lifetime loyalty". Tesco is built on two strong values which drive the way we do business": 1. No one tries harder for customers 2. Treat people how we like to be treated The company website states that Tesco is committed to conducting business in an ethically and socially responsible manner"...

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