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They are grateful for the chance to engage in fantasizing vicariously about a glamorous, fashionable lifestyle.
Advertising featuring slim and tiny waisted women plays on female insecurities. Through the use of these women in consumer advertising, advertisers clearly link identification as a successful woman with consumption. This is a particularly vicious circle for people who lack the funds to feed this consumptive habit. Through its near relentless focus on ideal type models, advertising also pressurizes women into conforming to a "perfect" body. This increases the likelihood of eating disorders, as well
As the pursuit of unnecessary cosmetic surgery, anti-ageing treatment etc, and it also urges young girls to take on smoking or drugs in order to suppress hunger to keep that body image that they want...
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