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In Turow, pg 330) He then points out that the general population would not readily understand this rhetoric. The reasoning for this is because it is not meant to be understood by the masses. It comes from specialized research done to target specific audiences for certain products in certain types of media. (Turow, pg 331) Through this purposeful targeting, seeds of division are being sown to ultimately drive a wedge between different groups of consumers.
To take this one step further, it is also portrayed that simply targeting a specific group to “specialized formats” is just one part of this ultimate division...
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