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This will automatically put them in that mode and feeling of sadness, enabling them to truly feel what the commercial is presenting. Not only does the music bring forth the audience’s emotions but it’ slow beat and lyrics are also quiet catchy. This makes the song stay longer in the audience’s attention and will constantly remind them of the commercial and its message. Music is a very powerful thing, and can make someone’s mood change rapidly. That is why with the right music and lyrics the commercial’s effect can be largely improved.
Another persuasive device effectively used throughout the commercial is in the form of evidence...
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