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It is at once the story about what makes you different from your competitors and the emotional tug that connects you with your audience—all in one or a few words.
A brand name that wields that much power can only come through a powerful positioning strategy—one that keys in on the kind of appeal that can touch the hearts and minds of your market in a way the world may have never seen. A great brand name can do this and own the talk of an industry. As you can see, there’s quite bit in a brand name.
Brand names have so much riding on them—way too much to leave to already overworked brains of a few employees, tossing around ideas at lunch or entering a contest, as many companies like to approach naming...
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