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People need to be bigger than everybody else on the road. If they are involved in an accident, they want to feel secure that they will be alright and the other person will be injured. During World War II, people first saw the SUV (Jeep). The public was stunned with how the vehicle could withstand abuse. This SUV helped symbolize safety and security. Many market researchers including Keith believe that people buy SUVs "because they are trying to look as menacing as possible to allay their fears of crime and other violence."(Bradsher 453).
Another idea that automakers came up with is a more aggressive front end and a nice cabin...
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