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They also used schemes such as toys and promotions to target the younger audience and saw the influx of the younger area due to these advertising schemes. The older audience was also targeted but in a different way, they used advertising schemes such as “For extra 20 cents you could upsize”. But due to on going media portrayal they have introduced the new healthy menu but it is still limited. In the documentary where they showed stats from money spent on advertising Fast foods was at the top and at the bottom was Fruit and Vegetable. These had been marginalised in society because it is convenient just to buy your meal...
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