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Benlow wants to counter this assumption and offer a brief description of some of the differences between the “customer” and the “student.”
“The customer is always right.” In other words, keep the customer and keep them coming back for more. This phrase is used to keep the customer at ease even if things aren’t going their way. Again, “Have it your way!” Gives the consumer the idea that the business will do anything to meet what we want or need. Finally, “the meal deal bargain” (151), as the author describes, takes away the need to decide on every detail of a potential meal as it is already decided for us...
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