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It focuses on global expansion. Therefore, the firm is successful in markets like Africa and Latin America. However, the competition is intense. The company's top competitors are Procter & Gamble, L'Oreal, Estee Lauder, and Avon. These competitors represent a major threat for Revlon. They sell their products in international markets and have aggressive strategies to increase revenues.
Revlon has struggled with debt in resent years. Its long term debt was $1,308,200 for 2004. The company is not financially stable. The net income has been negative for the last three years. Its growth rates are below the industry rates...
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Common topics in this essay:
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