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The characters are on the left hand side of the page, the side we see first and the heading is Healed with love, this could represent that mothers are best to love and care for children. The advertisers have used a mother because women have been stereotyped as the major cares of children. The layout also includes camera angle and lighting to display this stereotypical image of women.
In the Band-aid advertisement, the camera angles and lighting focus on the perfect features of the characters to help exploit the perfect mother. In the advertisement, the lighting has been focused on the top of the mother and the side of the child...
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