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Essay Details:
Essay text:
In business, as in the military, strategy bridges the gap between policy and tactics. Together, strategy and tactics bridge the gap between ends and means. Furthermore, multinationals such as Starbucks, Nokia, McDonalds and Microsoft have used strategies for achieving competitive advantages and accomplish the organizational goals.
Starbucks has evidently focused as most of all multinationals in both long term and short term strategies. Their long term strategies, which are the most important factor for this essay, are from my point a view a very important factor as they are a very well worldwide known company...
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