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Essay text:
"As a buyer, I'm open to any new pricing models, but I would like to see a data-driven model that shows how it would positively impact my hotel program and benefit our travelers. That's really the key point—measurable benefits that you can weigh against the change management and potential risk. Until that happens, most buyers are not going to make the leap."
Several buyers from companies with substantial travel spending are not at all optimistic about dynamic pricing. One, who preferred to go unnamed, said that dynamic pricing would be ruinous. "Most of my peers will say the same thing: It's a disaster...
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