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One way that is used the most and is in some ways very controversial is use of sex to sell products
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to an attractive woman scantly clad holding a bottle of beer. That is a way that they try and get the females and males to look at the advertisement and read it. They try to portray very attractive people who seem powerful and sure of themselves. One way that you can achieve that is if you drink Miller Lite Beer.
The purpose is to get young adults even ones that are under age to drink their beer...
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