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The First risk is launching the new marketing campaign which is expected to increase profits by 40% for the first year. If this fails, it is still possible to increase profits by cutting cost, such as downsizing or restructuring. Furthermore, liquidity risk is mitigated because the amount of debt borrowed is for a short period of time, only 12 months. The issue here is that Lester Electronics must remain profitable for the first year in efforts to payoff the loan for $40 million. Lastly, the risk of issuing $60 million of preferred stock is that the owner of Shang-Wa will own 10% of the new company and will be able to assist in making key decisions regarding the newly merged company...
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