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The parable was intended to make every person believe that they could enjoy every pleasure, benefit, and convenience of society, due to the "wonders" of mass production and distribution. The most common form of advertising according to the Democracy of Goods stressed the fact that although the rich may enjoy many of life's greatest luxuries, acquiring one of these luxuries would provide one with "ultimate satisfaction".
Advertisers such as The C.F. Church Manufacturing Company made consumers think that by purchasing a specific toilet seat you would surpass the social standing of the wealthy class...
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