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Kraft.com lists their values as:
1. Innovation- satisfying consumer preferences through new and unique ideas
2. Quality- promising the best products and delivering on that promise
3. Safety- guaranteeing high standards in everything they produce
4. Respect- caring for people, the communities and the environment
5. Integrity- the courage to do the right thing and
6. Openness- listening to new ideas and encouraging an open dialogue
Finally, Kraft strives to stay in touch with the consumer’s expectations and changing demands. Roger K. Deromedi, Chief Executive at Kraft, was quoted in Business Week in 2004, saying, “We want the products that consumers and retailers are more excited about...
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