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Essay text:
We assume it has plenty of funding available.
Weaknesses
? The development and production process at Reebok is inefficient. The development window of 18 months to three years is far too large.
? It appears that Reebok has lost its identity focus. The company has changed its image between function and fashion at different points in its history.
? Reebok has too many "technologies." The frequency of the introduction of these new technologies has desensitized Reebok's customers to their advantages.
? Reebok's short-lived ad campaigns do not paint a clear picture of what direction the company is headed...
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