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In 1964 they got their first order of shoes in and began to sell them, never looking back. This started the foundation of what they called Blue Ribbon Sports, which later turned in to Nike in 1971. They selected a brand mark today known internationally as the “Swoosh,” which was created by a graphic design student at Portland State University named Carolyn Davidson. The new Nike line of footwear debuted in 1972, in time for the U.S. Track & Field Trials. One pair of shoes made a very different impression on the dozen runners who tried them out in the trials. They featured a new innovation that Bowerman drew from his wife’s waffle iron an outsole that had waffle type nubs for traction but were lighter than traditional training shoes...
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