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5.7 million customers receive the luxury of convenience of a subscription service with a personalized recommendation system, an extensive collection of titles, usual one day shipping, an interactive internet interface, detailed movie plot descriptions, and pre-paid envelopes to return the movies. Though being the innovator of this home delivery for entertainment, Blockbuster and Amazon.com compete for Netflix's market share. Netflix is one step ahead of the game by implementing a unique differentiating marketing tool, "No Late Fees." Vital to their success, Nelflix uses a sophisticated software system made specifically to efficiently deliver to subscribers individual title requests within 1-business day...
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