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In order to survive in today’s complex and contested business environment, enterprises need to respond well to these influences; sometimes they can have positive shape and therefore bring new opportunities and success for the company but other times the influences can be negative – threats. Every organisation needs to be aware of these influences, identify them and adapt accordingly.
However, strategic management should not be mistaken for a general management. Management in general is concerned with improving the overall efficiency of an organisation on a day-to-day basis; solving problems, planning, and by step-by-step process ensuring the smooth operation of an organisation in short or medium-terms, whereas the scope of strategic management goes far beyond this...
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