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For this assignment we couldn’t decide between Barnardos and Sight Savers, but eventually we came to the decision of basing out work around the charity campaign Sight Savers instead of Barnardos. The reason for this choice was that we felt that it is more interesting, and also has more open ideas and options to build up to the production of our three final advertisements.
C
We all decided to base our charity campaign on awareness, to then lead to donation. We felt that making people aware of the health issues, causing blindness in poor countries such as Africa and India, would result in people donating after gaining a large understanding and knowledge of the campaign itself...
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