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Essay Details:
Essay text:
It would be a trade mark, but rollerblading and blading may not.
• There are currently thirty recognized competitors in the in-line skating industry.
• First Team Sports (a competitor) is currently second in the in-line skating market. It is expected to grow at a rate of 25% per year throughout the rest of this decade (1990’s), and it was listed as 50th in Business Week 1993 Hot Growth List.
• The in-line skating market is projected to reach its life cycle peak by 1998.
Problem Statement
What type of marketing strategy will Rollerblade use to maintain the lead in the in-line skating industry?
Alternatives
A...
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