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However, the discerning consumer is showing a shift away from low-quality products. This has also resulted in the growth of specialty luggage outlets offering a much better shopping experience. This trend has been established in the metros and mini-metros and will trickle down to smaller towns in future. What are the new retail service initiatives, consumer promotions and new product variants that VIP is planning to launch in order to promote its entire range of products in 2003?
Our thrust is on offering feature differentiation that add to consumer convenience. Take for example, our ‘Signet Easy’, which has a unique feature that locks the handle of the suitcase in such a position that no one can lift the bag...
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