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Add Computers was looking to expand their retail and distribution market to include the sale of notebook computers in England. Currently before launching this product the notebook market in England encompassed 2 million units per year sold. Add Computers was estimating the first year of launching the computers in the United Kingdom would yield sales of 160,000 units. This would give Add Computers a market share of 8% while maintaining a 6% profit margin.
Forecasting Market Demand
Learning Team A results for this simulation were exceptional during the first year of forecasting, however ability declined the following two years...
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