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Marketing Innovation

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Title: Marketing Innovation

Essay Details:

Subject: English

Author: Jerry S

Date: March 27, 2016

Level: University

Grade: A

Length: 2 / 312

Essay text:

Each group has a different research focus and consequently has emphasized different level of analysis. Economists and some management technologies have studied innovation at the level of the industry, whereas organizational sociologists and strategy theories have looked at innovation at the level of the firm. Furthermore, each researcher has used different dimensions of innovation as a tool for analyzing innovation strategy. The dimensions of innovation frequently used are type of innovation, source of the innovation, intensity of the innovation, timing of innovation, and magnitude of innovation...

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