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Essay text:
Direct marketing presents the product and service directly to consumers in a face to face manner, generally in their homes or homes of others, at their workplace and other places away from permanent retail location. Direct sales typically occur through explanation or person demonstration by an independent direct salesperson. The direct salesperson demonstrates product to a group of guests, invited by a host in whose home or other location the demonstration takes place.
Objectives of each channel selected
The objective to direct marketing is to create connections with targeted consumers to obtain an immediate response and build everlasting and cultivate everlasting customer relationships...
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Common topics in this essay:
- No B.S. Direct Marketing
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- Direct Marketing
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