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Title: marketing

Essay Details:

Subject: English

Author: Mary B

Date: February 5, 2012

Level: University

Grade: A

Length: 9 / 2603

Essay text:

You will focus on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers. Provide a detailed description of your IMC approach and the corresponding promotion strategy necessary to send your message to your target market. (For example, the elements of the promotion strategy include: advertising, personal selling, public relations, direct marketing, and sales promotion) and how you would use them to communicate with your target segment. Explain your rationale for choosing these specific elements...

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